- Global market research of industry; identify potential competitors
- National market research; identify potential competitors
- Local market research; identify surrounding competitors; analyze content of competitors currently on top of search results
- Research of industry specific social media outlets and professional web-listings
Your site on any device, anywhere, anytime. SEO coded to the last element on every page. We build it. We optimize it. Your visitors engage with it.
Full Web Builder starts with your idea and turns it into your digital storefront.
Build
Phase 1: Build
Before you can make something great, you have to have a great vision. The best place to start is with research.
Optimize
Phase 2: Optimize
From content creation, to custom styling, and deeply rooted SEO coding, we will build it solid for today and tomorrow
Engage
Phase 3: Engage
Fully test and then tweak each page to ensure maximum return on investment.
Phase 1
BUILD
• Meet with client to understand the company culture and products/services. Identify client’s goals regarding market reach.
•
Conduct three-tiered market research (listed below)
Tier 1 Market Research
Marketplace positioning and competition
Tier 2 Market Research
Copy & Content
- Research of most successful online search returns for product/service related items
- Research and collect images and copy samples of most successful online search returns
- Research, analyze and collect most compelling images relating to copy (occurs after content creation in Phase 2)
Tier 3 Market Research
SEO
- Research and collect synonyms of client products/services
- Research and analyze online word trends to determine best copy & code for Search Engine Optimization
- Determine best word choice for front-end content and primary back-end coding
Phase 2
OPTIMIZE
Content Creation
- Creation of web platform (scratch or CMS platform)
- Draft/re-draft of copy (language) for each page of the website to be consistent with client brand while also conforming to market research
- Generate captivating imagery
Layout / Pagination
- Layout/Pagination Design aimed at maximizing visitor engagement, increasing visitor time and mitigating bounce-rates
Smart Coding
- Condensation of platform coding for maximum site performance for visitors with slow internet connectivity
SEO Implementation
- Code SEO elements into:
- Global settings
- Page settings & elements
- Paragraphs
- Images
- Interactive Functions
- Additional SCHEMA, no-follow, keywords, meta tags, backlinks, canonical tags. no-canonical tags, etc
Benchmarking & ROI Analysis
- Install tracking and analytic cookies for ROI metrics
- Customization of analytics reports for benchmark settings of client-specific goals
Phase 3
ENGAGE
Tier 1 Market Research
Marketplace positioning and competition
- Full test of every page under 2 focus groups
- Group 1: Functionality
- Group 2: Engagement
- Client training on analytics tools & reports
- Monitoring of web-traffic performance & tweaking of SEO coding to achieve optimal search engine exposure
- Review of analytics reports for tweaking of content & layout to achieve optimal user engagement, customer/sale conversion, and minimal bounce rates